Wednesday, April 3, 2013


Carole Krechman, Former Ice Capades Owner, Seeks To Spread Message Of Peace


The Huffington Post wrote this great article about Carole, CEO of CV Studios, which produces Shorts Showcase. Read the article and subsequent Q&A, here

For more information on Carole, read her info on our "Shorts Crew" tab on the website.

Always on Media NYC 2013


3/31/13

From Carole Sumner Krechman CEO and Blogger
CV Studios Entertainment

OMNYC13 Always on Media NYC 2013 

I walked into the green room out of the cold New York spring with words from Shay Butler Founder of Maker Studios ringing in my ear. That was NATPE Jan 2013 during a panel moderated by Drew Baldwin founder of Tube Filter, “we get over 32 million hits each month, numbers that TV would die for, yet our CPM is 10% of traditional broadcast”.  

Here I am at Tony’s salon the heart of Manhattan with New York types from Madison Ave. mingling with techkies and new age marketers.  As I sit down and get acclimated to my surroundings, the first person I meet, who is a very friendly Nathan Richardson, then tells me that he runs a company for video file sharing that is focused on Urban demographics called Way Wire.  Cool what a great idea, and now I understand why Mayor Corky Booker of Newark New Jersey is on the agenda as our early morning speaker. Nathan shares that the Mayor is an investor at Way Wire and that he strongly believes that social media will better connect, concerned parties, with constituents and city’s management.  Give the people a voice. Whoo Ho; my first great idea of the conference.  I inquired, how does the company gathers videos to share and would he share with my company CV Studios Entertainment through our TV show on PBS called “shorts showcase”?   We are endlessly looking for short films to broadcast on our website and some on to PBS. I think that what Nathan and his partner Sarah Ellen Ross have launched is awesome and welcomed.

The Mayor was great and there was good interaction with the audience participants, he sees the power of social media and mobile broadcast, and how it democratizes the entertainment industry opening up opportunities for all economic levels.  “Technology is a great way to create jobs and wealth” quote from Mayor Booker and “that with growth of commerce in Urban America will come the creation of jobs and upward mobility.”

I must day that the 2nd day had much more answers for me about internet and the advertising world.

Two companies that presented were Aerva and Touchstorm, who I met last summer at On Hollywood. Both companies are looking at video as the advertising vehicle for internet and mobile monetizing. This light bulb went off in my head, the new production studio can be the size of a closet, the new technology driven studio also in a closet, gathers content and viewers and then money from those who want to reach the viewers who come in through social media and lots of gorilla marketing, and the creative types have very few gatekeepers to keep them from their audience.

To get our juices going after lunch,  Jay Semit of ooVoo started to answer my quest to understand how to increase the monetization from unique views gathered by non-traditional broadcast ;when Jay said, “today 70% of people use mobile devices, but as far as major brands we are at the very early stage of the market with only 3% of advertising dollars going to mobile and internet advertising right now” We are all sitting on the ground floor of providing folks for those who want to sell them something gathered from many unique, all technology driven platforms.





Jay’s follow up panel with Nathan Richardson stated that youths are consuming more videos on mobile screens that on traditional delivery and that the price of CPM will increase as the content is considered to be premium.

I liked what Ramsey McGrory offered about big data and marketing information that is so important. Access to unique viewers will add another dimension to the bottom line of companies that are collecting big data through mobile and internet. I see that part of these online entertainment companies growing to a substantial percentage of profits and company value.

Scott Levine Managing Director Time Warner Investments shared that online viewers will be gaining value for advertisers as content improves and more online credits are observed.  Scott stated “Creative advertisers looking at Pre-roll and Engagement Ads which grows the viewers to advertisers without spoiling their experience. 

If Instagram now influenced more pictures to have been take this past year than all photos taken in the years since the camera was invented, where can the expansion of Mobile devices influence the OOH marketing world to move.  It is really a brand new universe. 

Thanks Tony, the conference was very well produced and the content quite varied 
and important.

Carole Sumner Krechman
 


Saturday, June 9, 2012

4 Signs Your Children May Be Involved With Cyber bullying

1) They switch screens, close programs, or put away their phones when you’re nearby.
While this behavior can be a result of children wanting privacy, it may also be a sign that they want to hide their communication from you. Use this opportunity to develop codes of conduct with your children about how to maintain respectful and healthy online relationships.


2) They laugh excessively while using the computer or cell phone.
There are times when the tone of someone’s laughter is more sinister than happy. If you hear this kind of laughter from your children, ask them what’s so funny. Even if they roll their eyes and reply, “Nothing,” use this time to talk about your family’s rules for treating others–online and off.


3) They use multiple online accounts or an account that is not their own.
If your children are often on the Internet, check the computer’s browser history to see if they have consistently logged on to free e-mail sites (Yahoo, Gmail, Hotmail), as this may indicate they have multiple addresses. The use of more than one address may be a result of their wanting to mask their identity. Make sure to ask your children why they have various accounts, and remind them of the commitment they have made to represent themselves truthfully and to communicate respectfully with others online. (This also applies for screen names children may use to send instant messages or chat online.)


4) They have been involved in prior bullying situations on- or offline.
The roles of “bully” and “target” are fluid and change with each hostile event. Someone who is bullied in the morning may become the aggressor in the afternoon as she retaliates for having been mistreated herself. Speak with your children about cruelty to others and remind them that nobody ever deserves to be treated poorly or attacked. 


Alison Trachtman Hill    

Cyber bullying: Not “Real” Bullying?


While it often feels as if children are the experts when it comes to communication technology such as cell phones, instant messaging, and social networking, it is the trusted adults in their lives who are the experts in helping them navigate the emotional realities which arise from using it. Children need guidance about how communication technology impacts their social worlds, and the best ways to build and maintain respectful relationships with others.


One of the most important concepts to consider when discussing cyber communication is disinhibition—when people say or do things online that they wouldn’t in “real life.” Some kids benefit from this, such as the poet who is too shy to read her work at in-person event. She may instead share her poems via a poetry website. Unfortunately, disinhibition can also manifest in ways that lead children to forget that they are communicating with another person. They may verbally abuse others and act in ways they wouldn’t if they were face-to-face with their targets. This has led to increased cyber bullying among children: insulting, harassing, and even threatening each other through Internet technologies.


While some adults are very concerned about how to stop cyber bullying, there are others who do not understand why it is such a big deal. For these adults, violence that isn’t physical in nature isn’t “real.” They can’t understand why kids don’t just shut the computer off or ignore the mean texts messages. After all, it’s not as if the bully is right outside the door of their home or waiting for them in the school parking lot. However, all adults need to understand that the physical locations that were the center of their adolescent social lives now exist virtually for their children. Asking cyber bullied children to “just log off and ignore it” is like telling them to miss the big game, stay home from the latest party, or avoid the newest hangout. While having children ignore cyber bullies can curtail a particular interaction, it cannot take the place of dialogue about appropriate online behavior.


Adults need to understand that cyber bullying is very real. They need to act quickly when they discover that a child is being cyber bullied—or cyber bullying. An awareness of the behaviors which may suggest that a cyber bullying situation is taking place enables trusted adults to take actions to help children, as well as create longer- term strategies for peaceful conflict resolution.


Alison Trachtman Hill

Friday, April 13, 2012

Socially Responsible Artistry



The private and public sectors of the education and training services industry are failing to provide students with a curriculum in artistic citizenship that will truly inform them about their role in society. Art is often defined as the expression or application of human creative skill and imagination. It is generally claimed to be a personal experience. Therefore, art education and training services focus primarily on the personal experience and growth of the artist. Consequently, the artist's influence on society is considered secondary and often is disregarded in public and private art education environments. The artist's influence in society is exceedingly significant and must be taken into further consideration by administrative figures in the private and public sectors of arts education. 
The public sector includes performing arts schools and universities that provide artistic opportunities for their students. The private sector includes tuition based training services such as dance studios, vocal coaching, summer art training experiences, etc.  If the private and public sectors of art education fail to encourage their students to act as citizens who contribute to the advancement of their communities, we will regrettably continue to produce artists who only use their talent to uplift themselves and fail to consider their value as artistic citizens. 
Unfortunately, art education and training services are greatly affected by the federal and state budget cuts. Due to the current American economy, the amount of after school services, clubs and extra-curricular artistic activities that are available to students has been severely cut. Budget cuts have profoundly limited resources for public school curriculums focusing on drama, art, dance, voice, etc. 
I foresee a further decline in the amount of services provided by the public education system for artists. This long-term decline will ultimately affect those who cannot afford to participate in the private sector of art education. In addition, private art education and training services will continue to drop out of the market due to the competitive nature of the industry and economic constraints. It is only those private training programs that provide unique artistic opportunities for students that will succeed. In order to avoid the demise of generations to come we must train our role models, namely our artists, to think critically about their role in society, the actions they take and the behaviors they display.

A Global Citizen Within The Nation State


In the midst of our declining economy and subsequent budget cuts, my family as well as many others have been effected, particularly in the areas of education and disability assistance.  My brother was diagnosed with autism in 2003, and the budget cuts across my home state have greatly effected the amount of attention and education he receives daily. The budget cuts trace back to the never-ending cycle of debt we've fallen into which was created by a vast amount of government spending. My concern, in particular is government spending and the usage of tax payer dollars to fund wars. We spent over 800 billion dollars in Iraq and almost 500 billion in Afghanistan. With these figures in mind, it's evident that our parents' tax dollars are re-directed to the fueling of wars, not towards the education of disabled individuals and educational programs for youth in need. 

If I could ask today's candidates a few questions, one of them would be,  "how are you going to prevent future wars so that in a few years my tax dollars won't be falling into the figures listed above?". Not only are those figures robbing us of needed services in this country, they are creating an inheritable cycle of debt. Now that we are in a recovery period, I would like to know what proactive measures these candidates are going to take to make us look better in four years? 

Another concern is fueled by our reputation as "Ugly Americans". PeaceMaker has really taught me to think about the gravity of civil relationships. If other countries see Americans through civil practices, international relations may change gradually and lessen the chances of war. Being part of the UN I am always inclined to consider how we can improve our relations with other countries. We've come to the conclusion that instilling a sense of cultural diplomacy in young individuals will create a reverent nation of older citizens that are empathetic and sympathetic towards members of other nation states. Therefore,  I would also inquire about "how today's candidates are going to improve our relations with other countries."

By: Nicole Johnson

Wednesday, April 11, 2012

Be responsible! Make a difference!

Be responsible!  Make a difference!


As we move into the 2012 elections, political candidates and parties will begin to reach out to youth – voting age and even younger.   Young people bring energy and, frankly, cheap labor to campaigns.  It is a two-way street, however.  Real life political work is an enlightening experience – far more important than what is taught in political science classrooms or books on government.  The world of politics can disillusion as well as inspire.  As youth about to become involved, make sure that the price for your work is high – not in dollars and cents, but in your candidate’s commitment to what you believe is right.
You are here today because you have made some level of commitment to civility and peace in the streets.     


Your job is to make sure that candidates in 2012 make the same commitment.  Youth can make this happen.  You can make candidates understand that the bullying that everyone talks about in schools and on our streets is a reflection of the ugliness that we hear in the Congress, in our campaigns and on the airways.  How can kids be called upon to respect fellow students who are different from them when leading politicians use hate speech to slander their opponents, demean women and abuse minorities?  If hate is the language of the powerful, who should be surprised when it raises its ugly head in your communities and classrooms?


Youth has the power to make a difference.  Work for candidates who share your ideals.  The price of your support and energy is their commitment to the goals of the Peacemaker Corps.  Don’t compromise your belief in decency and peaceful dialogue just because they have lost theirs.  Work for the best that is out there and help bring about change – one step at a time.  The tone of this year’s campaign may already be fixed in place, but don’t sell yourself short – if change doesn’t happen in the dialogue of 2012, it will happen eventually.  Promise!!  


Written By: Pat Johansen